Market Growth Strategy

CLIENT: Major Divison of U.S. Defense Prime

SITUATION: Faced with decreasing defense budgets and funding decreases in several key programs, client sought a strategic assessment of new growth opportunities.


  • We addressed each of the division’s target growth business areas
  • Assessed the global markets and the competitive environment
  • Evaluated the division’s competitive position
  • Analyzed the available and addressable markets in each segment
  • Identified and ranked strategic options, segment-by-segment and for the overall division

Based on this analysis, we developed strategic growth recommendations in terms of target segments and programs, technology focus and potential acquisitions.

RESULT: Client confirmed strategic directions, changed tactical approach and re-prioritized resources.